Interpret the Project: Our Relationship with You
We match your specific strategic, design, budget and time needs with our services, providing a project plan customized to your goals.

- Project Immersion / Understanding
- Detailed Needs Assessment
- Project Planning to Achieve Goals
- Preliminary Design Brief
Outcome: Formalize the Scope of Work.
Opportunity Space: The Context
We answer WHY a design needs to be created. We uncover new opportunities, define relevant problems and goals from a business & user perspective.

- Design Strategy / Business Case Workshops
- Ethnographic Research
- Visual Branding
- Experience Mapping and Storyboarding
- Design Thinking Exercises
Outcome: Formalize the Design Brief with high-quality inputs.
Innovation Space: Design, Prototype, Test
We generate ideas, creating representations to determine HOW to solve the problem. We study and then modify into formalized concepts, evaluating them to technology, usability and the overall business goal.

- Concept Generation
- Renderings, Models
- User Studies
- Initial CAD and Engineering Options
- Evaluate Manufacturing Cost / Process
Industrial Design and Engineering:
- Use Cases / Information Hierarchy
- Use Flows and Wireframes
- Clickable Prototypes for User Studies
- Visual Comps
- Evaluate Development Needs / Process
Interaction Design:
Outcome: Selection of a single design direction.
Implementation Space: Engineer, Code, Build
We implement WHAT has been defined as the optimal solution to the problem. We carry design through to production-ready detail, ensuring that the design intent is fully realized in the market.

- Engineering Detailing for Prototype / Production
- Prototype Builds
- Testing and Final Specifications
- Tooling Cost Estimation and Quotations
- Production CAD and Production Drawing Package
Hardware Engineering
- Programming of the Interface / Interaction Design
- User Testing, Debugging and Modifications
- Integration with APIs / Release of Production Code
- Visual Brand Style Guide
Software Development
Outcome: Transfer to manufacturing and release to market.
Client Support: Production, Documentation, Liaison
We provide support through the design process, regulation, production and market launch.

- Manufacturer Liaison and Procurement
- Developer Liaison and Launch Support
- Project Management and Planning
- Documentation / Transfer of Design History File
- Compliant with FDA and ISO 13485, 14971, 62366:2007 and 62366-1:2015 requirements
- Regulatory Support
Outcome: Continuous support to next iteration.
Designing the experience for your Customer
Experience design is the practice of designing with focus on creating culturally relevant solutions that deliver on user satisfaction and delight.

We believe a carefully considered designed user experience attracts customers /increases sales.
Our diagram summarizes the key stages of an experience. When each stage is designed appropriately, a virtuous cycle forms with your customer becoming your advocate, advancing your brand and business.