DDSTUDIO Recognized by Core77 Design Awards

Awards honor the global design profession and its practitioners

 SOLANA BEACH, CADDSTUDIO, a human-centered design firm in Southern California, today announced it has been honored by the Core77 Design Awards for what jurists said was its “outstanding execution, insight, creativity and intent” on the design of Nicoya’s Alto Digital SPR System. The fully-automated benchtop surface plasmon resonance (SPR) system measures the interactions between molecules in real-time.

The annual Core77 Design Awards, now in their 9th year, celebrate the richness of the global design profession, as well as the insight and perseverance of its practitioners. Core77 awards are given in 18 categories to a select few of more than 1,000 entries. In the Commercial Equipment category, which included hundreds of finalists, DDSTUDIO’s work was honored alongside Starbucks and Philips Experience Design.

“It’s great to be recognized by Core77 and its panel of industry experts for creating a stunning human-centered brand language to support Nicoya’s transformative technology,” said DDSTUDIO Chief Charles Curbbun. “Together we designed a purposeful instrument that improves life,” Curbbun said.

The Alto System offers life science researchers a sleek, benchtop tool representative of its futuristic technology. DDSTUDIO designed a striking instrument that augments existing workflows and has an intuitive experience for all users, empowering them to focus completely on the task at hand.

DDSTUDIO is now eligible for the Core77 Community Choice Award, which is determined by the public’s selection of its favorite from among all the Core77 honorees. To learn more about the award, visit Core77’s list of honorees, or click directly to DDSTUDIO’s honoree page to cast your vote. Voting is open through July 7.

About DDSTUDIO
Founded by Charles Curbbun in 1984, DDSTUDIO is Southern California’s premier design firm. DDSTUDIO creates designs that improve lives through its work in multiple industries, including med tech, transportation, casino gaming, and other emerging technologies. DDSTUDIO’s commitment to human-centered design (aligning the multidiscipline team on a product solution in the context of the user’s day-to-day experiences), consistently delivered a differentiated, aesthetically desirable, award-winning product solution. For more information, visit www.DDSTUDIO.com

DDSTUDIO                                                                                                           
439 S. Cedros Ave., Ste 403
Solana Beach, CA 92075

Media Contact:
Terri Somers
760-846-4339
terri@somersmedia.com