Category / Branding

November 27, 2018

Human-Centered Design – A Value Proposition for Medical Technology

By Tracy Manning, DDSTUDIO Chief Strategy Officer From “zero to commercial” in two years—a savings of at least $5 million and three-to-four years research and development—that is the return on investment BioFluidica CEO Rolf Muller, Ph.D., attributes to human-centered design. Muller, a successful veteran of the biotechnology industry, engaged with DDSTUDIO and its human-centered design …

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January 24, 2017

Virtual Reality as a Powerful Design and Development Tool

DDSTUDIO is a boutique product design firm with seasoned multidiscipline talent and a proven track record of achieving best in class product innovation. Our formula for success includes deep client collaboration, commitment to the design process and insight about the latest materials, cultural trends and emerging technologies. Virtual Reality and Augmented Reality are examples of …

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June 21, 2016

4 Design Thinking Tips to Grow Your Company

Here at DDStudio we participated in several Startup Week San Diego events last week. Those conversations are recapped here. It takes a bold will and determination to lift your idea off the ground and fight for it from conception to reality. The best way to ensure success that is embraced by your users is to …

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March 19, 2012

Charles presents at SDSI’s Chalk Talk: Branding Essentials

San Diego Sport Innovators (SDSI) asked Charles Curbbun, DD Studio Chief, to speak at their inaugural Chalk Talk event on branding essentials. The event took place at Transworld’s skatepark in their Carlsbad, CA headquarters–a fun setting for this unique affair! The evening began with a short intro to the presenters, and then the group was …

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